You realise how sometimes we don't really hear much about Shangri-la in the papers? At least i don't, other than its own advertisements. Here's why...
"RIGHT, the gloves are off. We don't work here for our health, you know.
In fact, we're so fed up with having our time wasted by useless public relations types and their publicity puff that we've decided to feature the very worst examples. Think of it as therapy — it'll stop us nipping round to their trendy, leather-sofa-and-Starbucks-filled Soho offices and committing a terrible indictable offence.
First entrant into our new league of shame comes from Shangri-La Hotels, whose PR machine single-handedly manages to annoy everyone working at Travel Weekly Towers by sending its press releases to all of us at least four times a week.
Apparently, guests at its Singapore property will now be able to choose the scent of their bed linen — from stimulating and sensual sandalwood to rejuvenating green tea, relaxing lavender or invigorating eucalyptus (good for sinusitis). And why? It will "enhance one's well-being and maintain one's natural balance", of course.
Shangri-La even goes as far as saying it evokes a familiar, homely welcome. Obviously nonsense, since most Brits would be more familiar with the smell of chips and gravy.
PRs, you've been warned."
Source: Travel Weekly: The Choice of Travel Professionals (Reed), 8/13/2004 Issue 1731, p71, 1/9p.
Talk about negative publicity
